Experience Required: 4 to 6 years
Location: [Specify Location]
Employment Type: Full-time
About the Role
We are seeking a highly motivated and results-driven Demand Generation Manager to lead our efforts in creating, executing, and optimizing campaigns that generate high-quality leads and drive pipeline growth. The ideal candidate will have a proven track record of leveraging innovative strategies and tools to capture market interest, nurture leads, and contribute to revenue growth.
Key Responsibilities
- Strategy Development:
- Design and implement demand generation strategies aligned with business goals.
- Collaborate with sales, marketing, and product teams to define target audience, messaging, and goals.
- Campaign Management:
- Plan and execute multi-channel campaigns (email, social media, webinars, PPC, content marketing, etc.) to attract, engage, and convert leads.
- Optimize campaigns based on performance metrics to ensure maximum ROI.
- Lead Generation and Nurturing:
- Build, execute, and refine lead nurturing workflows using marketing automation tools.
- Ensure consistent pipeline growth by maintaining high-quality lead generation.
- Analytics and Reporting:
- Measure and analyze campaign performance using tools like Google Analytics, HubSpot, Marketo, or Salesforce.
- Present insights and recommendations to stakeholders to inform future strategies.
- Content Collaboration:
- Work closely with content teams to develop assets that support demand generation efforts, including white papers, case studies, blog posts, and landing pages.
- Market and Competitor Analysis:
- Stay updated on market trends, competitor activities, and emerging technologies to refine strategies.
Key Qualifications
- Bachelor’s degree in Marketing, Business Administration, or a related field; advanced degrees are a plus.
- 4-6 years of experience in demand generation, B2B marketing, or a similar role.
- Proven expertise in managing and executing lead generation campaigns.
- Proficiency in marketing automation platforms (e.g., HubSpot, Marketo) and CRM tools (e.g., Salesforce).
- Strong analytical skills and the ability to interpret data to drive decisions.
- Excellent written and verbal communication skills.
- Creative thinker with a track record of delivering innovative campaigns.
- Knowledge of SEO, SEM, and PPC best practices.
What We Offer
- Competitive salary and performance-based incentives.
- Opportunity to work with a dynamic team in a fast-paced environment.
- Professional growth and development opportunities.
- Inclusive and collaborative company culture.
If you are passionate about driving measurable results and have the skills to lead demand generation initiatives, we would love to hear from you!
How to Apply:
Send your updated resume and a brief cover letter to [Email Address] with the subject line: Application for Demand Generation Manager.
